What is the Best Website Builder for Small Business?
What is the best website builder for small business? Let’s find out!
Starting a business is hard work. As a business owner, you need to handle everything. You are the bookkeeper, the HR specialist, the business development manager, the QA manager and the marketing manager. Adding the role of website designer can overwhelm you more than it should.
You can handle some tasks yourself, but you should outsource others. If you lack experience in designing and building websites, you should consider outsourcing your website development.
What is the best type of website for a small business?
The best website for your business depends on your specific needs. Do you run an e-commerce business? Does your business take client bookings? Do you offer courses and memberships? Each of these requires a different solution.
When looking for the best website builder for a small business, prioritise simplicity and functionality. For those new to the digital world, a DIY website builder—like Wix, Squarespace, or Weebly—can be revolutionary. These platforms offer pre-designed templates that simplify the website design process. They manage all the technical aspects like hosting and mobile responsiveness, letting you focus on customising your website to fit your brand.
Choosing a website that can grow with your business is crucial. Initially, a basic informational website with pages like ‘Home’, ‘About Us’, ‘Services’, and ‘Contact Us’ might be enough. This setup not only establishes your online presence but also provides essential information about your offerings and how clients can reach you. As your business grows, consider expanding your website with features like an online store, booking options, or a blog. Platforms like Shopify or WordPress support these enhancements with little hassle, ensuring your website development adapts as your business evolves.
Why you should avoid DIY website builders
DIY website builders like Wix, Squarespace, and Weebly may seem attractive because they are user-friendly and manage all basic technical requirements, allowing you to tailor them to your brand.
However, these platforms offer limited flexibility and customisation. Operating within a fixed framework restricts your ability to modify your site’s design and functionality. This can be problematic for businesses that need specific features or a unique look that template-based builders can’t provide. Furthermore, these platforms often complicate the implementation of advanced SEO strategies, essential for enhancing visibility and driving organic traffic.
Another major concern is scalability and ownership. As your business expands, these platforms may not support the complexity your operations require, or adding advanced features could become excessively expensive. Moreover, migrating your site to another platform is difficult and risky because these builders use proprietary software, which hinders easy data portability. This can lock you into their ecosystem, potentially stifling your business’s growth and making it dependent on the platform’s evolving features and pricing structures. Your website should be a business “asset,” not a part of someone else’s assets.
3 Reasons WordPress is the best website builder for small business
WordPress is an excellent alternative to DIY website builders like Wix or Squarespace, particularly for small businesses that need flexibility and scalability.
- One major advantage of WordPress is its extensive customisation capabilities.
Unlike template-based builders, WordPress allows complete control over every aspect of your website. With thousands of themes and plugins, you can customise your site to meet specific business needs, from aesthetic changes to complex functions like e-commerce and membership management. This adaptability makes WordPress an ideal platform for businesses planning for growth and needing unique features that more limited environments don’t support. - WordPress also excels in content management. Originally a blogging platform, it efficiently manages various content types, making it easy for businesses to handle their blog posts, pages, media files, and more through an intuitive dashboard. This capability enhances user experience and significantly boosts SEO. Using plugins like Yoast SEO or Rank Math, businesses can optimise their content to maximise search engine visibility, crucial for generating organic traffic and reaching more customers.
- Furthermore, WordPress benefits from a vast community and its open-source nature. Over 50% of websites globally are built on WordPress. Continuous enhancements by developers worldwide ensure it stays current with the latest web technologies and security measures. The community offers extensive support through forums, tutorials, and third-party services, which is invaluable for small business owners needing occasional help without incurring high technical support costs. Being open-source also means full ownership of your site and data—your website is YOUR asset—allowing for easy changes to hosting services without being tied to a specific vendor like Wix or Squarespace.
Having a robust online presence is more important than ever for small businesses. Choosing the right platform and design for your website can make a significant difference in how your business grows and interacts with customers. At Pop Media, we understand the challenges you face and have the expertise to help you navigate them effectively. From optimising your site for search engines to designing and building a website that truly represents your brand, we are here to support you every step of the way.
Don’t let website complications hold you back. Schedule a discovery call with us at Pop Media today to explore how we can enhance your website’s performance and visibility. Whether you need comprehensive SEO services or a full website design and build, our team is ready to help you create a website that not only looks great but also performs exceptionally.
Let’s work together to make your digital presence a powerful asset for your business. Book your discovery call now and start your journey to a successful online presence with Pop Media.
